Brand Analysis is the process of assessing and evaluating a brand’s performance, perception, and positioning in the market. It involves examining various factors such as brand awareness, customer perceptions, brand equity, and market share. By analyzing these elements, businesses can gain insights into how their brand is viewed by consumers, identify strengths and weaknesses, and determine opportunities for growth or improvement. This analysis often includes competitor analysis, market research, and the evaluation of branding strategies, messaging, and overall market presence. The goal of brand analysis is to inform decision-making related to brand management, marketing strategies, and product development, ultimately enhancing the brand’s effectiveness and value in the marketplace.
Forever 21, once at the forefront of affordable fashion, is now filing for bankruptcy protection again and liquidating over 350 U.S. store locations. The rise of online competitors like Shein…