Forever 21 is an American fast fashion retailer known for offering trendy clothing, accessories, and beauty products at relatively low prices. Founded in 1984, the brand targets a younger demographic, particularly young women and teens. Forever 21 is recognized for its rapidly changing inventory, reflecting the latest fashion trends, which encourages frequent visits by customers. The company has been characterized by its emphasis on providing a wide variety of styles and sizes, aiming to make fashion accessible to a broad audience. Despite its popularity, Forever 21 has faced challenges in the retail market, including competition and issues related to sustainability and fast fashion practices.
Forever 21, once at the forefront of affordable fashion, is now filing for bankruptcy protection again and liquidating over 350 U.S. store locations. The rise of online competitors like Shein…